Conceived and executed first social giveaway and Ask-Me-Anything (AMA)

Averaged 2% audience views across 60 story segments.

INDUSTRY: social media marketing and direct-to-consumer marketing

ROLE: copywriter, designer, and social media manager

TEAM: Jordana Wright, Partnered Author Creator

I ran a seasonal and promotional multi-platform campaign for a product launch which included Rocky Nook’s first social giveaway and Ask-Me-Anything (AMA).

I designed paid ad campaigns across Facebook and Instagram, and promoted the AMA and giveaway through Rocky Nook’s Instagram story.

CAMPAIGN & SALES RESULTS:

36% Email open rate
2% Story views
$1,300 in direct-to-consumer sales
43 usages of unique discount code

[Image] Instagram story segment 10 of 14

[Image] Instagram story segment 11 of 14

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[Image] Instagram story segment 14 of 14